Field Marketing Manager – Zenchef
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At Zenchef, we empower over 20,000 European restaurants. Our platform streamlines reservations, optimizes table management, and fosters lasting connections. With a suite of features enhancing the entire dining journey, we redefine experiences, turning first‑time diners into loyal regulars. Our mission is to create memorable dining moments, and our vision is a restaurant industry where technology brings people together at the table.
At Zenchef, our core values—Craft, Thrive, and Heart—guide everything we do. We are dedicated craftspeople who blend ownership with hospitality, prioritize quality, and embrace continuous growth. Leadership, a focus on long‑term success, and a commitment to development shape our decisions, creating an environment where everyone can thrive. Rooted in trust and compassion, we celebrate unity and cherish the moments we share together.
Goal
Own the Market & Build a Legacy. Zenchef is the undisputed market leader in the Netherlands, commanding a 52% market share. We are at a pivotal inflection point, challenged to transition from sheer market dominance to a sustainable, community‑led growth engine. This role is about leading a turnaround and a transformation, with full autonomy to redefine Zenchef’s identity. Your mission is to craft a brand that is authentic, trendy, and indispensable for every Dutch restaurateur.
Responsibilities
Brand and Community Leadership (The Authentic Dutch Voice)
Be the chief storyteller & ambassador: define and execute a locally rooted, modern, and trustworthy brand vision for Zenchef. As the public face of the company, reshape perceptions following the migration, rebuild our reputation in Amsterdam, and position Zenchef as the true champion of restaurateurs. Your storytelling will restore trust and fuel expansion into new markets by connecting authentically with people’s hearts and minds.
The Social & Community Engine: lead the creation and management of Dutch social channels and NL‑specific content that informs, reassures, and inspires. Cultivate community through recurring client dinners and city‑based events, while launching an Ambassador/Vanguard program that re‑engages key industry voices, strengthens advocacy, and rebuilds Zenchef’s presence in the hospitality ecosystem.
Thought Leadership: re‑establish Zenchef’s authority in the market through strategic PR initiatives, smart partnerships, and increased visibility at key tradeshows and industry gatherings. Your activations will rebuild trust, elevate our profile, and position Zenchef as a forward‑thinking leader for restaurants across the Netherlands.
Growth, Retention & Commercial Orchestration
Retention is the New Acquisition: play a pivotal role in reducing churn by tailoring content, communication, and support programs for legacy Formitable/Tablebooker customers and newly onboarded clients. Leverage the upcoming B2 C app launch to strengthen confidence in customer traffic, visibility, and the broader value Zenchef delivers.
Upsell Expertise: design and execute NL‑specific upsell journeys that unlock additional value for customers and fuel revenue growth. Define a clear activation strategy aimed at increasing upsell performance in the Netherlands by at least 20% in 2026.
Full‑Funnel & Performance: lead targeted, high‑impact lead generation and consideration campaigns that address market concerns head‑on. Integrate reassurance—such as improved Trustpilot scores and customer testimonials—across all paid assets to drive credibility, conversion, and brand preference.
Ecosystem Builder: strengthen and expand the partner ecosystem through co‑marketing initiatives, joint prospecting, and collaborative selling with integration partners. Prioritize product integrations to eliminate integration‑related churn. Additionally, develop a strong local affiliate network and elevate the referral program to accelerate high‑quality inbound demand.
What You Bring to the Table Fluency in Dutch and English : Full professional proficiency in both written and spoken Dutch and English is essential. Entrepreneurial Mindset : Combine hands‑on field marketing with strategic thinking. Comfortable on the ground—creating local activations, gathering insights, and driving localization—while simultaneously shaping long‑term strategy and market direction. Brand & Community Expertise : Proven experience in building and managing a brand’s reputation and community in a local market, ideally in contexts where trust needs to be rebuilt or market skepticism must be overcome.
Strategic Growth Focus : Understand that in a mature and competitive market, growth comes from maximizing retention, nurturing communities, and building an ecosystem‑led demand engine that accelerates sustainable impact.
If you possess the drive to not just manage, but to master the Netherlands market, restore Zenchef’s reputation, and pioneer a new, community‑led growth model, we invite you to take your seat at the table!
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing #J-18808-Ljbffr
